People will need to click the ads in order to play them, though Mr. "Video obviously is a really important way to do that." "This is furthering our belief that there's really an opportunity to do high-quality premium brand advertising in mobile," said Flipboard CEO Mike McCue. The video spots will appear in the full-page ad slots that appear as people swipe through content in Flipboard's digital magazines. Woodford Reserve, Gucci, Chrysler, Conrad Hotels & Resorts, Sony Pictures' film "Fury," Principal Financial Group and Jack Daniel's are among the 10 brands first testing the video ads. The news-reading service will start testing full-screen videos ads in its magazine-like mobile apps on Monday. Flipboard's brand advertising playbook has culled not only from print magazines but now TV as well.
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